Zaiko is looking for a content marketing manager to support customer acquisition, customer engagement, and customer nurturing efforts for its Web3 products.

Who we are looking for You are a skilled writer, looking to play a role in defining content marketing strategies that will complement Zaiko’s pivot to a Web3 platform. You are excited by the idea of changing customer behavior and being a part of a forward-thinking company. You know how to tell a great story in multiple formats, including but not limited to blog posts, landing pages, video scripts, social media copy, email, and more. As a content marketing manager, you will create content that will reach millions of users and help drive an understanding of new tools available to the creator vertical (think music artists, idols, comedians, v-tubers, etc). You have an interest in managing writers and will manage a PR coordinator directly. You have experience working on topics like

SEO, customer advocacy, referral programs, brand, and inbound/outbound sales collateral.

What you’ll be getting up to

Content Creation

• Write high-quality, original content across multiple platforms namely blogs, ebooks, drip emails, case studies, and other downloadable content.
• Understand Zaiko’s target audience and ideal client profile, and write content that appeals to our target personas and mindsets.
• Define the correct mix of content and topic buckets needed to achieve company goals.
• Implement SEO strategies into your writing
• Research content, consumer, and market trends to ensure that content is relevant and resonates with our target audience
• Revise or update existing content to be more accurate and helpful for our readers

Research

• Understand Web3, NFT, and creator economy concepts that resonate with key segments
• Research and parse out relevant information about topics
• Identify topics that should be added to content strategy or considered for further publication

Tooling

• Evaluate additional tooling related to content management
• Publish blog content in our content management system (CMS)
• Build and publish landing pages
• Revise or update existing content to be more accurate and helpful for our readers

Qualifications

• A talented native Japanese writer - you know how to engage Japanese readers
• You have a firm grasp of how to work with designers, marketers, and other department stakeholders
• Detail-oriented - You have a keen attention to detail and purpose
• Audience-driven - You are obsessed with high-visibility content and take pride in creating collateral that can have a direct impact on a customer’s bottom line
• Creative and innovative - You have a creative and strategic side that likes to think about evolving ongoing efforts
• Minimum experience - 3 years of experience writing content for an organization or publication.

Bonus qualifications

• Knowledge of SEO best practices and writing for the web
• Knowledge of Web3, NFT technology
• Experience with creator audiences like music artists
• Bilingual in Japanese and English
• Experience working with a startup

Benefits and Perks

Outcomes

Deliver/Create a number of content and marketing collateral to bring people to us organically to use the platform (KPI: Volume of content)

• Content to move leads between the 3 buckets: 1. awareness, 2. consideration, 3. Decision
• For existing customers: Drive towards advocacy

(KPI: Usage/Access to content, and conversion, # of multi-product customers)Prepare materials based on data analysis: Data forward content thinking a plus