This immersive experience that married VR storytelling with an explorative environment encouraged visitors to explore five distinctive rooms, themed to matched five distinct VR experiences, depicting the Las Vegas experience only imaginable by five of the world's great living artists.

The immersive experience, dubbed VAYR, premiered at Miami Art Basel as a guerrilla art piece commissioned by the LVCVA (Las Vegas Convention and Visitor's Authority) welcomed tens of thousands of visitors within a space of a weekend. The immersive experience aimed to inspire first-time visits to the destination while reawakening fond memories and energizing past visitors to return.

I was the lead creative overseeing the production from the VR experiences while working with an external production team to realize our vision of the spatial design.