SHIRAISHI is a jeweler based in Japan. Found in 1963, the business gradually becomes one of the big names in the Japanese jewelry industry and is now known as one of the biggest suppliers for many of Japan’s well-known jewelry brands, including 4℃ Jewelry, STAR JEWELRY, Vendome Aoyama, and more. As a famed jeweler, SHIRAISHI prized itself for its designers' and craftsmen’s precision, dedication, and efforts in creating beautiful jewelry for both consumers and businesses. Entering 2021, the business hopes to rebrand itself to represent its products in a new light and convey its visions and values to prospective customers. Furthermore, with this rebranding, the business also hopes to build a foundation for its expansion overseas.

In this project, together with other designers, I directed and created a new identity for the business in addition to a new complimentary packaging system.

Full project details at: https://www.behance.net/gallery/124141423/SHIRAISHI-Brand-eXperience