The full project can be found at: https://www.behance.net/gallery/102985603/HAKUHAN
Established in 1952, Hakuhan is a traditional Japanese dining hall based in Kyoto. Focusing on preserving the traditional taste, which has been passed down through various generations, of Japan's signature dishes and recipes, in recent years, Hakuhan has been steadily gaining popularity among strict Japanese foodies and curious tourists from abroad. Hoping to bring the traditional tastes and essences of Japanese cuisines further throughout Japan and overseas, from a small dining hall, Hakuhan has decided to expand its business into a chain restaurant focusing on delivering true Japanese experience.
With this decision, Hakuhan requires its brand to be designed into a new identity, which will be recognized not only in Japan but also around the globe. Understanding this request from Hakuhan, project HAKUHAN was launched to design a new identity for the restaurant, a new website, and a new platform for ordering and reservation.
A passionate creative director/entrepreneur who's constantly on the look for new challenges and opportunities.