my.3pm - Brand eXperience

13 July 2021 ● less than 1 min read ● 1 image
my.3pm - Brand eXperience

Project my.3pm is a brand experience development project in which I participated as a creative director/art director. The goal of the project is to redefine and recreate an identity for my.3pm (formerly Chang-il Coffee), a Korea-based coffeehouse chain. From the three keywords: companion, experiences, and personalized, I came up with a brand design principle, from which I developed a modular graphic motif system that is applied to the final applications (as you can see from the image!). If you are interested, please feel free to visit the project's detail page on Behance:

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About Minh

Minh Ly

I'm a creative director in Tokyo, Japan

A passionate creative director/entrepreneur who's constantly on the look for new challenges and opportunities.

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