Logo for Hebi Metal, a stationery startup here in Tokyo. “Hebi” means “snake” in Japanese, and snakes don’t have arms, so it is just extremely silly that a snake might try to be a shredder on electric guitar. Hebi Metal makes very silly greeting cards, hence this very silly logo.
I'm a graphic designer, design educator, design critic and design writer who has been based in Tokyo for 19 years.
I love this.
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