Branding and identity for AXES Partners, a multidisciplinary firm specializing in project management services throughout all of Japan.
We provided 360-degree branding and identity design for AXES Partners, a multidisciplinary consulting firm specializing in project management across Japan.
We’ve worked with the principals of AXES Partners for more than a decade, providing positioning strategy, branding initiatives, naming projects, identity design, website design, website development, interior graphics, wayfinding strategies, and countless other initiatives for innumerable projects.
When the partners decided to establish their own brand and identity, we were incredibly pleased to be called in.
The greater project of establishing their brand spans naming, branding, copywriting, consultation, identity design, print design, UI/UX design, website development, and much, much more.
In Japanese, their name transliterates into “access”, but in English, razor-sharp and finely-honed axes—a metaphor for their business acumen.
For their clients—companies both in Japan and abroad—they need both: access and acumen.
(It doesn’t hurt that at least one of them is a total shredder on guitar.)
The three partners have an incredible array of skills, as well as over 40 years of experience in the Japanese market.
Learn more at AXES Partners. Work with them. You’ll be glad you did. We are.
I'm a graphic designer, design educator, design critic and design writer who has been based in Tokyo for 16 years.