Identity design for Ouzuri, a line of contemporary variations on zori, traditional Japanese footwear that are worn with kimono.
The project includes logo design, color palette and typographic palette development, the design of printed collateral, positioning strategy, and copywriting.
I am particularly happy with the tagline that we came up with for Ouzuri: “The Future of Tradition”.
We work with Ouzuri’s partners consulting on social media strategy and continued brand development. Visit the Ouzuri website here: https://ouzuri.stores.jp/
I'm a graphic designer, design educator, design critic and design writer who has been based in Tokyo for 14 years.