I was hired by Les Botanes, a jewelry and accessory online shop, to design their visual identity. As part of this project, I was asked to design a logo, a website and printed items.
After talking to the owner of Les Botanes, we agreed that the new identity should showcase the jewels and accessories as well as convey the handmade aspect of her work.
The letters of the logo are not aligned on purpose to convey that handmade side of the creations. Similarly, the hand-drawn illustrations add to that handmade feel. The geometrical shapes used as part of the identity represent the various pieces of fabrics that the creator use to make her jewels and accessories. The colours were chosen to match some of the main colours used in the creations and showcase them.
Hi! I am Charlotte Marillet Cahill, a creative consultant with experience in both web and print design as well as a strong IT experience.