Even when the client wanted a long conventional video with animated specs and a lot of explanations of what can this shaver can do or how, we proposed something different, a short animation that in just a few seconds does the job without a single word or number.
Using the analogy of a race was an engaging simple way to do the job and grab the attention of the consumer in a more effective and entertaining way.
More information about this project at http://www.forestforrent.com
Creative Director and Visual Artist now in Tokyo, who quitted an ECD position in a big agency to follow my passion for Japan.
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