Manuel Camino - Creative Director in Tokyo

Manuel Camino

I'm a creative director in Tokyo, Japan

Available for contracts

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I speak Italian, Spanish, and English

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My activity

About me

Passion for ideas and a perfectionist, I worked as concept artist, designer, illustrator, 3D artist, animator, TV director, copywriter, journalist, teacher... When everybody was focusing on something, I was always curious, trying to do as many things as creative as I could. This allows me to fully understand most of the creative process from small projects to the most complex 360 campaigns.

So I consider myself as a neutral media person (for me its all about the ideas), that can be working one day on a campaign and next I am designing a video game console system, like the Xbox 360. Skilled in managing teams and presenting ideas to clients.

Really into innovation and working on concepts, I never hesitate to put my hands on the creative process beyond the supervising or directing. I consider myself confident, but humble and I try to be far from political debates and the egos of this industry and focus more on collaboration and creating a good company culture.

Worked for Nike, Xbox, Suzuki, Coke, Sony, Footlocker, Mercedes, Microsoft, Nestle, Johnnie Walker, Heineken, Twitter, Samsung, HP, KIA and many others. For agencies like W+K, AKQA, TBWA, Publicis, Saatchi&Saatchi and North Kingdom. Lived in 7 different countries, in Europe, US and Asia. Overall, I consider myself a hard worker, a decent person and an obstinate skateboarder.

My Creations

  1. Six species of birds, a wood sculpture, a whale's eye and a duster were mixed to bring this animal to life.

    One of the character of The Media Jungle campaign to promote the Awards Show.

    More information about this campaign at

  2. Only the nose, mouth and shoulders have been extracted from photos of apes, the rest is a mix of an elephant, a buffalo, sea weed from my Japanese salad, a zebra and even a worm cocoon.

    One of the character of The Media Jungle campaign to promote the Awards Show.

    ... continue reading (0, 1 image)

  3. To create this I used nothing organic but things like a flamenco dress, a curtain, a glass of wine and LED lights from my kitchen.

    One of the character of The Media Jungle campaign to promote the Awards Show.

  4. An insect made using the fish eggs in my sushi dish, a parrot, a kolibri and a beetle.

    One of the character of The Media Jungle campaign to promote the Awards Show.
    More information about this campaign at

  5. The concept "Wear Your Pride" was proposed by the client who asked us to help making the campaign appealing and engaging for the audience using an outstanding look and activating it on Social Media

    Once agreed on a direction using the coloured dust we tried to make the supporters of... continue reading (0, 1 image)

  6. Detail of the styling and photo manipulation of the Indonesian Fan.

  7. One of the 8 characters created to make cheese more appealing to kids in a country like Vietnam, where milk products are not so frequent in their daily routine.

    More information about this project at

  8. A car TVC without car on the TVC, :)

  9. Remington Race Commercial

    14 February 2017

    Even when the client wanted a long conventional video with animated specs and a lot of explanations of what can this shaver can do or how, we proposed something different, a short animation that in just a few seconds does the job without a single word or number.  

    Using... continue reading (0, 0 images)

  10. Vietnamobile / Mr Orange

    16 February 2017

    Mr. Petoski (Head of Planning) and myself were asked to work on a second direction in order to be part of a pitch for Vietnamobile, a Vietnamese telecom company specialized on the teen market and prepaid business.

    The deadline was VERY TIGHT and we came with this concept "Thay Cam... continue reading (1, 1 image)

  11. That was a sunny day and the perfect occasion to watch the Kurayami Matsuri. Those huge Taikos (Japanese drums) were so impressive, with a bunch of men on top of them, directing their way like sailors of an impossible boat that navigates in a sea made out of people. And... continue reading (1, 1 image)

  12. Childhood

    26 July 2017

    When you grow up as the main witness of a broken family, all you have it's your imagination as a way to scape and bring some joy to a rather difficult life. Those who had the same experience I did probably can empathise easier. This illustration is a remake of... continue reading (1, 1 image)