This global campaign is about inspiring people to go make great things with a computer. Sony VAIO is made for artists, writers and makers to help make the vision in their heads tangible. Effortlessly and stylishly. From the initial spark, to polished execution, Sony VAIO has the tools to support all manner of creativity.
We produced a 60 second TV spot that is all about people using Sony’s new pen to write, draw and doodle by hand. We also produced print executions that portray creators standing next to what they created using their VAIO computers. There are also several web films that feature the VAIO Duo developer, an overview of the new stylus pen's capabilities, and a showcase of all of Sony VAIO's new line of touch enabled computers.
Click here to see more. http://www.marekokon.com/THIS-IS-A-PEN
I'm a Tokyo based designer, art director, and photographer. And I enjoy drinking White Russians.