Japanese culture for Lexus

12 June ● less than 1 min read ● 4 images

The prestigious daily paper NRC Handelsblad (The Netherlands) asked me to draw 4 topics to explain Japanese culture to the Dutch readers. Omotenashi, kaizen, origami and takumi were the concepts which I tried to illustrate making use of old Japanese perspective principles.


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About Luis

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Luis Mendo

I'm an illustrator in Tokyo, Japan

Luis Mendo started his professional career in Spain, in 1994. Soon he moved to The Netherlands and as of late, to Japan. In these years ...

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