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I started out in Tokyo as the Asia correspondent for a Swedish daily newspaper. I also worked for Swedish TV. That was in 1987. Ten years later I started a marketing communications firm, Next Inc. That's what I'm still doing. We are active in many fields: advertising, PR, digital, video, exhibitions, etc. Besides running the company, I still write - mainly for our clients today, but also some journalistic work. Most of our clients are international companies, and most of what we produce is in Japanese for the Japanese market. More here: www.nextinc.com