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I am a passionate Product Experience Designer with more than 14 years of experience in creating digital products and services.
I design complex product experiences and lead design teams across different industries and platforms. In my work I evangelize design and Design Thinking as strategic components for innovation while keeping business outcome in mind.
My work stretches from gaining deep understanding of context, capturing the essence of a product in concepts, to articulating its value in its final touchpoints with humans.
I believe that products have the ability create the ultimate delight by connecting humans to their most fundamental needs, to their soul in essence.
How Design Thinking will fix Design Thinking
30 May 2017
This is an article I published on The Next Web on how Design Thinking needs to evolve to face the challenges of integrating with business: https://thenextweb.com/dd/2017/04/27/design-thinking-will-fix-design-thinking/
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