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I am a passionate Product Experience Designer with more than 14 years of experience in creating digital products and services.
I design complex product experiences and lead design teams across different industries and platforms. In my work I evangelize design and Design Thinking as strategic components for innovation while keeping business outcome in mind.
My work stretches from gaining deep understanding of context, capturing the essence of a product in concepts, to articulating its value in its final touchpoints with humans.
I believe that products have the ability create the ultimate delight by connecting humans to their most fundamental needs, to their soul in essence.
30 May 2017
This is an article I published on The Next Web on how Design Thinking needs to evolve to face the challenges of integrating with business: https://thenextweb.com/dd/2017/04/27/design-thinking-will-fix-design-thinking/
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