&TOKYO - Tokyo's new logo!

Mark McFarlane
Developer
12 October 2015

Looks like it may have happened again though...

http://www.spoon-tamago.com/2015/10/11/tokyo-city-of-tokyo-announces-new-logo/

What do you guys think about the design?

Dan Vaughan
Art Director
12 October 2015

Eh, seems pretty uninteresting. I understand the need for flexibility and adaptability, but this is pretty dull. The interactive '&' idea sounds nice on paper but I don't think it'll ever be used by anyone as intended.

I've always loved the emblems of each of the 23 wards, and would love to see them, or some reference to them, in use. I don't know about the cultural implications for using them beyond their purpose.

Tim O'Hanlon
Curator
13 October 2015

Hmmm why would you go to an ad agency who specialises in media to get your branding done...?

Luis Mendo
Illustrator
15 October 2015

This is shameful... This shows Japanese instances need someone with more understanding of design. Specially for designs supposed for the outside world. So sad people who don't know anything about Japan gets to see this as the image of such a visually rich country...

Tim O'Hanlon
Curator
15 October 2015

I agree Luis! If you look at the official site with applications (below) you can see that half of them are illegible.

More so I really don't see how the line "A city that promises all kinds of fun by constantly generating new styles while bringing tradition and innovation together" is reflected in that identity... its more like "& (don't forget) Tokyo".

http://www.metro.tokyo.jp/ENGLISH/TOPICS/2015/151009_01.htm

Ryan Ruel
Creative Director
15 October 2015

"And Tokyo" implies it's a city that is more an "afterthought". I don't think anyone here, or in the world for the matter, considers Tokyo anything less than a gem of modern civilization.

alex einz_einbinder
Artist
16 October 2015

130 million yen for a standard (possibly copied )ampersand? who do I sleep with to get that kind of business?

Rie Miyoshi
Artist
16 October 2015

Seems very "Engrish" - Without reading the explanation behind the ampersand, I don't think people would understand why that "&" is just floating there. Feels unfinished and doesn't capture the essence of Tokyo. :(

Hawken King
Developer
21 October 2015

I don't mind it, and totally understand what they are after with the modular aspect.

Just it's a bit boring.

As to the remarks of copying... it's a f**king ampersand. Find something better to do with your time.

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