Olympic Logo scrapped!!!

Mark McFarlane
1 September 2015

Wow, this was a surprise! But a welcome one for me.


I wonder if this had anything to do with it? ;)


Tim O'Hanlon
1 September 2015

What a turn around, after they stood and defended the logo and have even started rolling it out across advertising in Tokyo! But a good decision!

I'm honestly surprised they are running ANOTHER competition to create the new one! Why not save the headache and pay someone to make the damn thing...

Mark McFarlane
1 September 2015

They should just go with this guy, ha ha!

alex einz_einbinder
2 September 2015

about time....

Johan Ronsse
UX Professional
3 September 2015

Sano's studio is getting a pretty bad rap from all of this. I think the whole thing has been blown out of proportion massively. The logo consists of basic shapes. People like Neven Mrgan have mentioned they probably drew this logo in design school. I feel the same way.

The Belgian designer should be ashamed for starting a court case. His logo work is not so unique at all. And if he had a decent contract his client would have the IP on the logo, they should be the ones who should be suing.

In any case it's hard to try and protect your mark across the globe. If you try to do a brand deposit it will have to be either a very unique lettering shape (think Coca Cola logo) for it to be accepted globally. Most brand deposits work only within 1 region.

Combining photos from Flickr is not-done but it's not like David's shot was a unique thing. It was just another one out of thousands of shots of Shibuya Crossing. I love David's adventures on Randomwire and his photo reports from his trips but this could have been anyone's shot.

It's bad not to ask for a license, but a comp photo on a small presentation is a different thing than a global ad campaign. We're talking about the Olympics here though so they should have the budget to vet everything that ever goes to the public. So that's the infuriating part ;)

Ask any designer about how they work in a bar conversation and surely they have used a font they found somewhere unlicensed, a comp made from different things they found, or an icon that was left uncredited. The nature of design work is that everything is a remix.

As a design company we do our best to respect people's IP and we certainly don't aim to disrespect other people's work. I personally don't use "inspiration" sites a lot for the very reason that I'd rather get inspired by the world around me than other people's design work, leading to potential problems.

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