VICTOR ABOUT - Marketing/PR Professional in Tokyo


I'm a marketing/pr professional in Tokyo, Japan

In employment

I speak English and French

Find me at

My activity

About me

I am a Digital Marketer with a passion for Marketing and innovation. I believe in enriching customers' experiences and creating added value through timely placed relevant content.
I have experience with running digital advertising campaigns on platforms such as Google (Search & Display), Facebook, Instagram, Yahoo! Japan, Line, and Twitter. I also have email marketing experience. (Some of the platforms I've used include Klaviyo, Intercom, Mailchimp, and Ortto (previously Autopilot).
Most of the work I've done has been based on data and insights gathered through analysis and interpretation of data. From Google Analytics to Looker (Business Intelligence software acquired by Google).

I've planned, created, implemented, and optimized thousands of campaigns.
Some of my previous achievements include:
- Achieved target KPIs and decreased them bringing higher Acquisition efficiency.
- Decrease CAC on various advertising platforms by reimagining the acquisition strategy.
- Developed new highly personalized and relevant marketing automation workflows based on customer actions that drove positive results.

My Creations

  1. This is a short video advertising I made for my previous company. It is made using user-generated content. Many of our customers are happy to appear in our ads. (we ask for permission before using their content).

    I created the content in the video. Including the text message based on... continue reading (0, 0 images)