Robb Satterwhite - Writer in Tokyo

Robb Satterwhite

I'm a writer in Tokyo, Japan

Available for contracts

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I speak English and Japanese

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My activity

About me

I have a background as a copywriter at a Tokyo advertising agency, and currently work as a Communications Strategist for Yuzu Kyodai, a Tokyo-based market research company that helps international companies navigate the Japanese market. I am also the founder of online restaurant guide, city guide Where In Tokyo, and cat-cafe guide Animal, and the author of several books about Japan. In my spare time I make Android apps (available at

I live in Shinjuku-ku, and was born in New York City.

My Creations

  1. [Kodansha USA; 256 pages] Visitors to Japan, even if they are quite knowledgeable and enthusiastic about food, often get stuck in a gourmet rut, looking for the most expensive sushi, the best Kobe beef and the most popular ramen, while missing out on the wide range of Japanese cuisines that... continue reading (0, 1 image)

  2. Tokyo Beyond Sushi

    8 June 2016

    Tokyo is truly one of the great dining cities of the world, and there's far more than just sushi and Kobe beef to enjoy. Charcoal-grilled pork on skewers, udon noodles in curry-flavored soup, octopus dumplings, deep-fried beef cutlet -- these are a few of the beloved Japanese dishes that visitors... continue reading (0, 1 image)

  3. I am the co-author (and main photographer) of Animal Cafes: The Guidebook, an offshoot of the Animal Cafes website which I cofounded.

    The book is a bilingual, curated guide to the best pet cafes in Japan, with unbiased reviews and plenty of candid photos of the resident cats, dogs, rabbits... continue reading (0, 1 image)

  4. Where In Tokyo website

    23 October 2016

    Where In Tokyo is a guide to fun things to do in the city, with an emphasis on contemporary art and design, architecture, quirky museums, gourmet destinations and outdoor activities. The goal is to present a curated collection of recommendations, organized around specific interests, rather than an exhaustive directory.

    I... continue reading (0, 1 image)