Michael Perez - Art Director in Tokyo

Michael Perez

I'm an art director in Tokyo, Japan

Available for contracts

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About me

Emotions are complex and powerful. They shape our every thought, decision, and action. They are integral in successful communication and successful branding. That’s why I love being a visual brand designer. For nearly 20 years, I have given brands a distinctive voice, appearance, and the allure to draw in a devoted audience.

As a multi-disciplinary visual designer, I’ve been responsible for the successes of many brands—from developing advertising and marketing collateral for financial institutions like NexBank and Barrier Advisors, to developing websites and digital marketing campaigns for consumer brands like American Leather Furniture and Thompson’s WaterSeal.

At FusionPKG, I elevated the brand’s image through consistent and cohesive brand guidelines and elegant imagery. By establishing its high-end appeal, the company went from a minor player in the crowded field of packaging suppliers to winning million dollar accounts from luxury beauty brands like Estée Lauder, Urban Decay, and L’Oréal.

For me, the most memorable brands immerse, intrigue, and inspire. Can I help yours do the same? Let’s discuss the possibilities.

My Creations

  1. FusionPKG began offering a turnkey solution when the need for product formulations to be compatible with client custom packaging arose.
    The launch phase included a variety of new packages, customizable formulas, and a distinct branding solution for the new division—Accelerate Turnkey Solutions by FusionPKG.

  2. Fusion combines design and engineering expertise to develop packaging for both skincare and color cosmetic categories. In addition to packaging, Fusion’s Beauty Lab division offers turnkey formulations that are integrated with their innovative packaging, providing customers with a quicker speed-to-market option.

  3. Product Photography

    8 September

    Product photography at Fusion was a daily necessity. High quality photos are required for anything from marketing collateral to quality control inspection. But the photos that really stand out are those taken of finished customer products.

  4. Marketing efforts for the company included new product promotion ahead of events like tradeshows and sales meetings. Package design began with drawing up 2D mockups from mood boards, rendering 3D mockups, and having the final designs manufactured for promotion.

  5. Fusion combines design and engineering expertise to develop packaging for both skincare and color cosmetic categories. In addition to creating print materials for the marketing department, I also developed campaigns and assets for the brand's digital marketing efforts.