Matthew Roberts - Creative Director in Tokyo

Matthew Roberts

I'm a creative director in Tokyo, Japan

I speak English and Japanese

Find me at

About me

Creating motorcycles that make you want to ride.

My Creations

  1. The Firefly

    7 July 2016

    Meet The Firefly - a venerable 1961 Honda Super Cub reimagined to push the engineering and styling envelope like none before. The Super Cub’s step-through construction is gone, replaced by long, elegant lines running uninterrupted from headlight to tail. A modern interpretation of the raw functional beauty of small capacity... continue reading (0, 1 image)

  2. TokyoGone

    7 July 2016

    Life in the megalopolis can grind down even the most badass individual. When the city rubs Aki the wrong way one too many times, she hustles her way onto some sweet retro custom motorcycles and gets gone... Tokyo Gone.

    A short film from Speedtractor and Iceblock films that put female... continue reading (0, 0 images)

  3. Based on an awesomely out of vogue Suzuki 400, the Catalina Special offers all the mods you need to hit the dirt and work up a sweat.

    Dominated by the clean lines of a big single cylinder motor, the concept also features Bonneville hot rod meets scrambler high pipe, looped... continue reading (0, 1 image)

  4. The Honda XL500 has achieved near-legendary status. Its front wheel is a ridiculous 23 inches, and it’s far too heavy for serious competition, but the engine is bulletproof and lives up to the old ‘stump-pulling grunt’ cliche. It's the moto equivalent of a Clydesdale horse: easy to ride, but with... continue reading (2, 1 image)

  5. Ducati 750 Scrambler

    7 July 2016

    It’s based on a 1988 Ducati 750 Sport. Which means if the Bologna factory had decided to build a scrambler 25 years ago, this is probably what it would have looked like. Stripped down to the bare engine and frame, began by sketching out concepts. The 16-inch alloy rims were... continue reading (0, 1 image)