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Japan communications specialist with +15 years’ experience as a journalist, editor, public relations director and strategic communications consultant for government and business.
Here to find clients I can help tell a story for in Japan, but also to team up with like-minded creatives, photographers and designers for collaborations.
Left the British Foreign Office in 2017 to establish Smith & Edit, providing freelance PR consulting to international clients in Japan.
Helping clients communicate effectively into and out of Japan, across consumer and industry sectors and at every stage of development to build their communications strategy, craft compelling content, tailor it to local mindsets and help them reach new audiences.
Background in traditional journalism with an interest in creating new ways of engagement for social impact and business success. I have led both agency and in-house teams for business and government, managing campaigns for major international brands across consumer sectors, industry and policy areas, including sponsorship and partnership in Formula 1, Olympics, Rugby World Cup and global sports.
Previously PR director and Head of Media, Marketing and Communications at British Embassy Tokyo, responsible for the British government's public facing communications in Japan and the region, working directly with leading British and Japanese brands, agencies and global partners.