Joel Cruz - Filmmaker in Tokyo

Joel Cruz

I'm a filmmaker in Tokyo, Japan

Available for contracts

I speak English, French, German, and Italian

Find me at

About me

Joël Cruz is a Swiss-born commercial filmmaker with a background in advertising and design. A graduate of Miami Ad School, Joël spent four years working as an Art Director for some of the world's most renowned advertising agencies in Germany, Sweden, Brazil, and Japan.

His work for clients such as the United Nations, Adot, and DAZN earned him multiple D&AD, Clio, LIA awards, as well as two Grand Prix at AdStars and several shortlists at Cannes Lions. Joël left the agency world to concentrate on his passion, which is making commercials, music videos and short films. Since then he's worked with local and international clients such as Google, Mercedes, BEAMS, 88Rising, Harvey Nichols, and Red Bull.

My Creations

  1. Fashion film for the Red Issue of OVE Magazine's latest editorial starring Erika Gold.

    Director & DP: Joel Cruz
    Production: BEYOND TOKYO
    Model: Erika Gold
    Stylist: Kosei Matsuda
    Assistant: Emi Ito
    Edit & Grade: Joel Cruz
    Music: POMPOM

  2. Written, directed and produced by Joël Cruz
    Song: Tiger Girl by 'The Birthday Girls'

    Tiger Girl: Mari Yamamoto
    DPs: Cinemadona, Joël Cruz
    Editor: Aika Miyake
    Colorist: Ben Conkey
    VFX: Artem Skiy
    Prod. Asst.: Kennedy Kawai
    Plastic Bag: Keitoku Ito
    Chopsticks: Yosihnari Shibukawa
    Vending Machine: Noy Sugitani
    Headshot: Yuki Matsuhima

    Shot... continue reading (0, 0 images)

  3. A commissioned short film starring race car driver and Super GT champion Nobuteru “NOB” Taniguchi. Waking up within a lucid dream, Nobuteru discovers that with Bingosports dreams don’t have to stay dreams - and that the impossible is merely an illusion.

    Director, Editor & Producer: Joel Cruz
    Director of Photography... continue reading (0, 0 images)

  4. Pre-roll ad for Google’s Assistant in collaboration with Fuji Rock Festival ‘18. We went for an animated style in order to match their current visual tonality and created a completely new world within their brand universe. Our visual journey leads from Tokyo to the countryside, the Japanese alps and finally... continue reading (0, 0 images)