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About me
Joël Cruz is a Swiss-born commercial filmmaker with a background in advertising and design. A graduate of Miami Ad School, Joël spent four years working as an Art Director for some of the world's most renowned advertising agencies in Germany, Sweden, Brazil, and Japan.
His work for clients such as the United Nations, Adot, and DAZN earned him multiple D&AD, Clio, LIA awards, as well as two Grand Prix at AdStars and several shortlists at Cannes Lions. Joël left the agency world to concentrate on his passion, which is making commercials, music videos and short films. Since then he's worked with local and international clients such as Google, Mercedes, BEAMS, 88Rising, Harvey Nichols, and Red Bull.
My Creations
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OVE - RED feat. Erika Gold
18 July 2018
Fashion film for the Red Issue of OVE Magazine's latest editorial starring Erika Gold.
Director & DP: Joel Cruz
Production: BEYOND TOKYO
Model: Erika Gold
Stylist: Kosei Matsuda
Assistant: Emi Ito
Edit & Grade: Joel Cruz
Music: POMPOMFans of Title of creation here
From creatives in Tokyo
From creatives around the world
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Tiger Girl - The Birthday Girls
18 July 2018
Written, directed and produced by Joël Cruz
Song: Tiger Girl by 'The Birthday Girls'Tiger Girl: Mari Yamamoto
DPs: Cinemadona, Joël Cruz
Editor: Aika Miyake
Colorist: Ben Conkey
VFX: Artem Skiy
Prod. Asst.: Kennedy Kawai
Plastic Bag: Keitoku Ito
Chopsticks: Yosihnari Shibukawa
Vending Machine: Noy Sugitani
Headshot: Yuki MatsuhimaShot... continue reading (0, 0 images)
Fans of Title of creation here
From creatives in Tokyo
From creatives around the world
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Bingosports: Circuit King feat. Nobuteru Taniguchi
18 July 2018
A commissioned short film starring race car driver and Super GT champion Nobuteru “NOB” Taniguchi. Waking up within a lucid dream, Nobuteru discovers that with Bingosports dreams don’t have to stay dreams - and that the impossible is merely an illusion.
Director, Editor & Producer: Joel Cruz
Director of Photography... continue reading (0, 0 images)Fans of Title of creation here
From creatives in Tokyo
From creatives around the world
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Google: Watch The Sound
18 July 2018
Pre-roll ad for Google’s Assistant in collaboration with Fuji Rock Festival ‘18. We went for an animated style in order to match their current visual tonality and created a completely new world within their brand universe. Our visual journey leads from Tokyo to the countryside, the Japanese alps and finally... continue reading (0, 0 images)
Fans of Title of creation here
From creatives in Tokyo
From creatives around the world