Greg Rawson - Creative Director in Tokyo

Greg Rawson

I'm a creative director in Tokyo, Japan

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I speak English

My activity

About me

A creative with around 18 years' experience in advertising, including 12 in Asia. I take a media-neutral approach toward marketing. Whether communicating online, offline, or through new media that's still struggling with its identity, I love to come up with and craft big, strategically-sound ideas that hold a campaign together.

As a senior creative, Group Head and CD, I have worked in client-facing roles across a number of accounts, including Heineken, Coke and McDonald's, Unilever, The Economist, Miele, Motorola, Singapore Health Promotion Board, CIMB Bank and various insurance, financial and educational institution accounts.

I'm a creative partner in a Tokyo-based, creative advertising agency. My Japanese partner and I specialise in helping foreign companies enter the Japanese market, and Japanese companies looking to expand beyond the local market.

Together with my Japanese creative partner, I also help Japanese companies create and give impactful, memorable presentations to international audiences and venture capitalists.

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My Creations

  1. Campaign for Heineken Beer in Asia

    5 October 2017

    A regional marketing campaign for Heineken that ran throughout Asia. This is the teaser video that formed a part of a full integrated campaign that ran in Japan, China, Hong Kong, Cambodia, Vietnam, Indonesia, Mongolia and Myanmar.

  2. Video - A Hike in Western Mongolia

    5 October 2017

    A personal video project that shows some of a hike I did across the beautiful landscapes of the far western Mongolian steppe.

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  3. Video - Climb of Mt Fuji in November

    5 October 2017

    By November, you pretty much have the entire top half of Mt Fuji to yourself. It's a bit of a slog, and be prepared for some extreme weather. But camping on the summit...

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  4. A fun advertising campaign for LEGO

    5 October 2017
    A fun advertising campaign for LEGO

    We used around 97,000 real pieces of LEGO to create this outdoor advertising campaign in Singapore.The idea: using LEGO blocks to create colourful windows into other w...

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  5. A Holiday in North Korea

    5 October 2017
    A Holiday in North Korea
    +1 more

    A few photographs from my 2012 trip to North KoreaThe North Korean flag on display at the Arirang Games. This is just a part of a propaganda event featuring around 50,...

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  6. Travel Photos

    5 October 2017
    Travel Photos
    +21 more

    I love heading off into nature with my camera. These are some of the places that I've been fortunate enough to be able to travel to.Aurora Borealis over the wilderness...

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  7. Japan, by Motorbike

    3 September 2018

    A two-wheeled adventure that took me from Tokyo to the top of Hokkaido (and back).
    This is from a few years ago, and it might be just about time to plan the next one.

  8. Fuji Minimalism

    28 November 2018
    Fuji Minimalism

    It's my favourite time of year to be hiking in Japan. And a big part of my hikes, is photography. Thought I'd share some views I've had of Mt Fuji from other mountains...

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  9. Rooms with a View

    19 September 2019
    Rooms with a View

    The beauty of sleeping out on mountains in Japan.    1: Mt Konara, 小楢山  2: Mt Ashitaka 愛鷹山,  3: Tanzawa 丹沢山,  4: Azumaya 四阿山,  5: Hirugatake 蛭ヶ岳,  6: Mt Konara 小楢山

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  10. Shibuya in Snowmotion

    21 May 2020

    While stuck at home during the lockdown and with too much time on my hands, I decided to make a...stop motion? Snow motion? A video thingy.
    The photos were taken around Shibuya and Ebisu, on a rather picturesque snowy night back in January, 2018.