Greg Rawson - Creative Director in Tokyo

Greg Rawson

I'm a creative director in Tokyo, Japan

Available for contracts

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My activity

About me

A creative with ver 12 years' marketing experience in Asia. I take a media-neutral approach toward marketing. Whether communicating online, offline, or through new media that's still struggling with its identity, I love to come up with and craft big, strategically-sound ideas that hold a campaign together.

As a senior creative, Group Head and CD, I have worked in client-facing roles across a number of accounts, including Heineken, Coke and McDonald's, Unilever, The Economist, Miele, Motorola, Singapore Health Promotion Board, CIMB Bank and various insurance, financial and educational institution accounts.

I'm a creative partner in a Tokyo-based, creative advertising agency. My Japanese partner and I specialise in helping foreign companies enter the Japanese market, and Japanese companies looking to expand beyond the local market.

I'm currently learning Japanese, but for now, chotto wakarimasu. So please excuse my mistakes. I make lots of them.

My Creations

  1. A regional marketing campaign for Heineken that ran throughout Asia. This is the teaser video that formed a part of a full integrated campaign that ran in Japan, China, Hong Kong, Cambodia, Vietnam, Indonesia, Mongolia and Myanmar.

  2. A personal video project that shows some of a hike I did across the beautiful landscapes of the far western Mongolian steppe.

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  3. By November, you pretty much have the entire top half of Mt Fuji to yourself. It's a bit of a slog, and be prepared for some extreme weather. But camping on the summit...

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  4. A fun advertising campaign for LEGO

    We used around 97,000 real pieces of LEGO to create this outdoor advertising campaign in Singapore.The idea: using LEGO blocks to create colourful windows into other w...

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  5. A Holiday in North Korea

    A few photographs from my 2012 trip to North KoreaThe North Korean flag on display at the Arirang Games. This is just a part of a propaganda event featuring around 50,...

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  6. Travel Photos

    5 October
    Travel Photos

    I love heading off into nature with my camera. These are some of the places that I've been fortunate enough to be able to travel to.Aurora Borealis over the wilderness...

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