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My activity
About me
Tokyo-based writer, editor and consultant with an eye on travel, lifestyle, sustainability, culture, design and the Japanese consumer mindset. My editorial work has appeared in Japanese and international media including The Japan Times, Time Out Tokyo, Tokyo Weekender, Time Out (London), and The Independent on Sunday (UK). Across such platforms I’ve conveyed everything from the serenity of outlying Okinawan islands, to the complex visions of Tokyo presented by contemporary artists.
I also create branded content, with clients including Navitime Travel, Nikon Japan, USEN Corporation, and government body the Japan Tourism Agency.
As the sole Japan-based contributor to leading global trend forecaster WGSN, with responsibility for all Tokyo/Japan-focused content, I keep an eye trained on where Japan is headed next. Creating reports that track trends across a diversity of consumer segments, I offer WGSN clients such as Nike, Samsung and Starbucks insight that gives them a strategic head start in responding to emerging currents in Japan and the wider APAC region.
In collaboration with WGSN, I have created bespoke advisory content and on-the-ground Tokyo ‘cultural safaris’ for companies including LVMH.
I’m also a competent J-to-E translator (clients include +81 magazine and Time Out Tokyo).
Born in the UK, I graduated from Tokyo university ICU with a BA in Anthropology.
Feel free to get in touch!
My Creations
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Takehiko Nakafuji feature for Tokyo Weekender
25 September 2019
Four-page feature on photographer Takehiko Nakafuji and his photobook 'White Noise', for Tokyo Weekender magazine (Sept. 2019). Print edition and online.
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From creatives in Tokyo
From creatives around the world
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WGSN Tokyo City Guides
12 April 2020
Ongoing project for WGSN, the world’s leading trend forecasting service for the creative industries. I wrote and edited these biannual guides to Tokyo, introducing the...
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From creatives in Tokyo
From creatives around the world
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And Wander interview, for WGSN
27 October 2020
Interviewing And Wander (and ex-Issey Miyake) designer Mihoko Mori for global trend forecaster WGSN - here she talks about Japanese consumers’ increasing awareness of issues around sustainability.
Excerpt from the Tokyo Virtual Guide I put together for WGSN’s City by City section. With international travel still largely off the table... continue reading (0, 0 images)
Fans of Title of creation here
From creatives in Tokyo
From creatives around the world
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Schemata Architects interview, for WGSN
8 November 2020
Interviewing architect Jo Nagasaka (founder, Schemata Architects) for global trend forecaster WGSN.
Here he tells how the pandemic has prompted Tokyo’s creatives to rethink their lifestyles, with some even relocating to depopulated areas away from the capital.
Nagasaka is responsible for a string of standout retail and hospitality locations across... continue reading (0, 0 images)
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From creatives in Tokyo
From creatives around the world
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Yamanashi: Travel That Changes You
26 July 2022
Travel guide (printed book and online) to Japan’s Yamanashi Prefecture, for client Yamanashi Prefectural Government. A collaborative project with Original Inc. (publis...
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From creatives in Tokyo
From creatives around the world
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Japan: Gen Z in 2021
11 August 2022
For leading global trend forecaster WGSN, I put together this in-depth report on Japanese ‘zoomers’: a demographic that, while having plenty in common with peers elsew...
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From creatives in Tokyo
From creatives around the world
