Interviewing architect Jo Nagasaka (founder, Schemata Architects) for global trend forecaster WGSN.
Here he tells how the pandemic has prompted Tokyo’s creatives to rethink their lifestyles, with some even relocating to depopulated areas away from the capital.
Nagasaka is responsible for a string of standout retail and hospitality locations across Japan, including multiple Descente and Blue Bottle Coffee branches, and New Balance’s new T-House store in Nihonbashi, Tokyo.
Excerpt from the Tokyo Virtual Guide I put together for WGSN’s City by City section. With international travel still largely off the table, this video-rich report aims to give readers/viewers an on-the-ground perspective on the state of the city’s creative scene in 2020.
Tokyo-based writer, editor and trend consultant with an eye on travel, lifestyle, culture, design and the Japanese consumer mindset.