MB Culinary - Website Direction and Design

28 August 2020 ● 1 min read ● 1 image
MB Culinary - Website Direction and Design

Site at: https://marybethboller.com/

The project was centered on the creation and re-launch (from an outdated site) of a bilingual (Japanese and English) website targeted towards the Japanese market to promote the culinary services offered by Executive Chef Marybeth Boller operating in Tokyo, Japan. The site creates a point-of-contact by which the client could expand business operations - both with Japanese and English speakers - by generating inquiries for culinary services including: consulting, event coordination, catering, meal delivery and educational cooking classes.

The scope of the project included:
• Responsive Website Design
• Social and Blog Integration
• Website Maintenance
• SEO Optimization
• Content Creation
• Graphic Design and Image Selection / Editing
• Copywriting and Translating (English and Japanese)

Site traffic increased considerably with the re-launch. Within the first six months, Users increased by over 7 times (+746.03%) and sessions increased by nearly 4 times (+388.74%) compared to the six month period prior to the re-launch. Japanese content and positioning allowed for a considerable upward spike in the increase of Japanese traffic. Comparison of the six-month periods shows an increase of over 18 times (+1822.22%). In the 2 years since the rebuild, views within Japan have increased by 31 times (+3,138.89%) vs. the 2 years prior.

There are no comments on this creation yet.

You can log in to post a comment.

About Jeffrey

Jeffrey Fuccillo

I'm a project manager in Tokyo, Japan

I'm a project / team manager with nearly 20 years of experience in the educational and creative industries in Tokyo.

See full profile

Welcome to Canvas Tokyo

Canvas is an online network for Tokyo's creative community. It's a place for professional and amateur creatives to show their skills, make new connections and find work.

Sign up to Canvas