During my previous role as Marketing Coordinator for a large winter tourism company, we developed a TVC with the goal of allowing viewers to enjoy the “Ski Japan Experience” vicariously on screen.
This was achieved by demonstrating the wide range of services and attractions the company caters to. Shot largely in the first-person perspective, the video takes viewers on a journey from the moment of taking the plunge and booking a holiday through SkiJapan, right through to riding the world-famous powder snow of Niseko, relaxing in natural hot-pools, and experiencing the local cuisine.
The final cut became the go-to resource for demonstrating SkiJapan’s unique service to customers and new staff, with heavy rotation on social media as well as a prominent front-page location on the main website.

My personal involvement included producing the brief, providing reference materials, coordinating shooting times with various company departments, and providing feedback during the editing process.

My thanks to the talented Erica Tripp from www.ericasorensenmedia.com for her skills and patience.