This was a campaign I photographed for Sony Ericsson.
The campaign promoted the high quality camera feature of the phone.
I was asked to appropriate an everyday Australian setting as Michelangelo's 'The creation of Adam'.
It was a really exciting brief to work on and I enjoyed the challenge of choosing all the right elements, lighting them in that painterly style and then refining that in post production.
The campaign garnered a great response from the public. One local Sydney resident even sent a congratulatory bottle of wine!
My approach to photography is grounded in my passion for stories, ideas and the people and places they are built around.