We designed this interactive ordering engine for a complex product that offers the customer a range of options in size (number of inner food containers), color, graphics, finish and materials. Our engaging solution greatly simplifies the options selection and ordering process, allowing people to quickly visualize their selection and compare variations.
The product, which we also designed for this Indian brand, is based on the traditional Indian tiffin. Vaya's Tyffyn lunchbox is a vacuum-insulated stainless steel shell with removable food containers. It can keep food hot or cold for hours. It comes in three sizes, offers a multitude of graphics or finishes for the outer shell, and allows three options for the materials and finishes of the inner food containers.
I ma leading a Tokyo-based, multicultural/multidisciplinary design studio, offering services in Industrial Design and Communication Design.