Pre-roll ad for Google’s Assistant in collaboration with Fuji Rock Festival ‘18. We went for an animated style in order to match their current visual tonality and created a completely new world within their brand universe. Our visual journey leads from Tokyo to the countryside, the Japanese alps and finally the festival grounds of Fuji Rock ‘18. The hand-drawn Japanese titles highlight some of the features while the VO demonstrates the command:
VO: OK Google, talk to Fuji Rock
- Listen to playlists
- Play the Trivia
- Watch YouTube Live
VO: OK Google, talk to Fuji Rock
Director/Producer: Joël Cruz
Illustrator: Virginie Kypriotis
Animator: Remy Busson
Sound Design: MassiveMusic
Voice: Naomi Oren
Client: Google Japan
Hi! I'm a commercial director based in Tokyo.
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