A fun advertising campaign for LEGO

5 October 2017 ● less than 1 min read ● 4 images
Greg Rawson - Creative Director in Tokyo, Japan
Greg Rawson Creative Director

We used around 97,000 real pieces of LEGO to create this outdoor advertising campaign in Singapore.

The idea: using LEGO blocks to create colourful windows into other worlds, making life a bit more fun.



Like
Mark McFarlane - Developer in Tokyo Junta Mitsugi - UX Professional in Tokyo Nick West - Artist in Tokyo Julia Nascimento - Illustrator in Tokyo
4 people like this
4 likes
Mark McFarlane - Developer in Tokyo, Japan Mark McFarlane Developer 6 October 2017

Really cool!

Greg Rawson - Creative Director in Tokyo, Japan Greg Rawson Creative Director 6 October 2017

Thanks Mark

You can log in to post a comment.

About Greg

Greg Rawson

I'm a creative director in Tokyo, Japan

Copywriter / Creative Director / Creative Collaborator / Climber / Motorcycle Enthusiast & Professional Presenter

Video - A Hike in Western Mongolia
A personal video project that shows some of a hike I did ...
Campaign for Heineken Beer in Asia
A regional marketing campaign for Heineken that ran throu...
See full profile

Welcome to Canvas Tokyo

Canvas is an online network for Tokyo's creative community. It's a place for professional and amateur creatives to show their skills, make new connections and find work.

Sign up to Canvas