Campaign for Heineken Beer in Asia

5 October 2017 ● less than 1 min read ● 0 images

A regional marketing campaign for Heineken that ran throughout Asia. This is the teaser video that formed a part of a full integrated campaign that ran in Japan, China, Hong Kong, Cambodia, Vietnam, Indonesia, Mongolia and Myanmar.

Hey Greg, looks really cool! But I'm having trouble understanding your role in this. I assume you didn't do everything yourself?

Greg Rawson - Creative Director in Tokyo, Japan Greg Rawson Creative Director 6 October 2017

Hi Mark. Sorry I probably should have said it in the description. You're right, this was a huge job (it took about a year to prepare). I was one of two CDs overseeing the campaign/events. We worked with sound artists, motion graphics artists, designers, DJs, events and tech companies to pull it all together.

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About Greg

Greg Rawson

I'm a creative director in Tokyo, Japan

Copywriter / Creative Director / Creative Collaborator / Climber / Motorcycle Enthusiast & Professional Presenter

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