Campaign for Heineken Beer in Asia
5 October 2017 ● less than 1 min read ● 0 images
A regional marketing campaign for Heineken that ran throughout Asia. This is the teaser video that formed a part of a full integrated campaign that ran in Japan, China, Hong Kong, Cambodia, Vietnam, Indonesia, Mongolia and Myanmar.
Creative Director / Copywriter / Business Owner / Climber
Hey Greg, looks really cool! But I'm having trouble understanding your role in this. I assume you didn't do everything yourself?
Hi Mark. Sorry I probably should have said it in the description. You're right, this was a huge job (it took about a year to prepare). I was one of two CDs overseeing the campaign/events. We worked with sound artists, motion graphics artists, designers, DJs, events and tech companies to pull it all together.
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