Vietnamobile / Mr Orange

16 February 2017 ● 1 min read ● 1 image
Vietnamobile / Mr Orange

Mr. Petoski (Head of Planning) and myself were asked to work on a second direction in order to be part of a pitch for Vietnamobile, a Vietnamese telecom company specialized on the teen market and prepaid business.

The deadline was VERY TIGHT and we came with this concept "Thay Cam La Ket" (See Orange. Connect Orange.) in record time. The brand wanted to own the orange color, so we thought the best way was to use the double meaning of "connect" as having personal connection (emotional) with the brand (orange) and as being able to communicate (rational connection) thanks to it. As soon as you see orange (Vietnamobile), you connect emotionally, the orange way (positive, energetic, young, etc) and physically.

But orange is just a color, so I decided to create a bunch of orange characters to have better interaction with the spirit of a brand you connect with. That´s how "The Orange Tribe" was born with Mr. Orange as the ambassador and the rest attached to their most popular products. And we won the pitch, :)

More info and extra pics at http://www.forestforrent.com

There are no comments on this creation yet.

You can log in to post a comment.

About Manuel

Thumb manuel camino   creative director in tokyo

Manuel Camino

I'm a creative director in Tokyo, Japan

Creative Director and Visual Artist now in Tokyo, who quitted an ECD position in a big agency to follow my passion for Japan.

See full profile

Welcome to Canvas Tokyo

Canvas is an online network for Tokyo's creative community. It's a place for professional and amateur creatives to show their skills, make new connections and find work.

Sign up to Canvas