I created this illustrated logo for a startup that, alas, never took off. If it had've popped into existence it would've been a food delivery equivalent of tabelog or gurunavi, that would've let you order and pay for take out or delivery in the Tokyo area. The challenge was to communicate the concept of food delivery and I achieved this by using traditional pizza-box imagery and colour pallette. Hope you like it.
My name's Stephen Smith and I'm a Graphic, Web and Information Designer based in Tokyo. I specialise in web/app design, HTML, CSS & code