The concept "Wear Your Pride" was proposed by the client who asked us to help making the campaign appealing and engaging for the audience using an outstanding look and activating it on Social Media.
Once agreed on a direction using the coloured dust we tried to make the supporters of each of the team look fierce and punchy.
More about this campaign at http://www.forestforrent.com.
Creative Director and Visual Artist now in Tokyo, who quitted an ECD position in a big agency to follow my passion for Japan.
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